In the early 2000s, John Updike was looking for a job as a web designer in Los Angeles.
Updis, who’d previously designed for magazines, websites, and fashion, was looking to work on something bigger.
“It was a chance to make something of my life,” he says.
Updyks first met his current boss, a design firm he’d worked with before at a design school called Studio Mondo.
“We were just like, we’re just looking for some work,” Updykes says.
“The client was a really good looking design firm.”
He had no idea he was about to be asked to work for a giant.
Updiks first started by designing an ad for the company.
“I went in, and they were like, ‘We’ve got a logo,'” he says, “and I was like, what?
They just went and made a logo.
And I was just like wow, that’s so crazy.”
The company was a design agency, but the agency was also a small, small company, with two full-time designers and one part-time designer.
The company’s logo, the first logo, was a cross between a flower and a crown.
It had a red flower, white hearts, and a blue crown.
“When I saw that, I thought, oh my god,” Updikes says.
So he put his logo on his resume and was hired.
A couple years later, the agency wanted to do more.
The designers wanted a logo that looked like a flower, and updyks’ design for that logo was a flower.
“And that was what they wanted to use,” Updikes says, explaining how the company came up with the logo.
“They thought I was this weird looking guy in a floral shirt, and I was a full-on flower.”
The logo also had a yellow, yellow, and red circle, a crown, and the word “festival.”
Updies was shocked.
“You have to see it,” he said.
“What does that have to do with anything?”
After a few years of work, Updys first thought the logo might be too similar to the company logo, and then realized that it had something to do at the end.
“That was a big mistake,” Updtis says.
The design was so close to the logo that he thought it could be the same, so he did a redesign of the logo and replaced the yellow and red with blue.
He also redesigned the entire website to match the new design.
He had the same logo, but it was slightly different.
“So I went back and forth, and there were a couple times when it would look very similar to what we had in mind,” he recalls.
“But when I was working on the new logo, I said, I’m going to make it something new.”
Updyk created a few variations, and eventually decided on the one he called the “fountain of flowers.”
He put it up on the agency’s website and created a blog post called “I Don’t Believe In Flowers.”
The site was named after a character in the television show, The Fairly OddParents, which featured a fictional flower shop.
The blog post went viral and was picked up by The New York Times.
“My first response was, oh, well, that makes sense,” Upds says.
And so the logo was born.
The Fountain of Flowers became a huge hit, and Updries was getting offers to do ads for other companies.
The logo went viral as well.
“Every time I looked at it,” Updjises says, he was amazed by how much it was going viral.
“Everything I do has that flower in it.”
A few weeks later, he received a phone call.
“Hello, it’s Updiz, here’s a nice, big envelope,” he remembers being told.
“Just the logo, of course.
I’m in a great position now, it was my first one.”
A week later, Updjis got an offer to design a web site for a clothing company.
He did, and soon he was working at a company that had a brand that had recently become a big success.
His job title at that company was “web designer.”
His boss was also working on a new logo and was excited about it.
“He called me and said, ‘You know, this looks great, I’ve just got this amazing logo in it,'” Updyys says.
When he told his boss, Updykas was already thinking of ways to make the logo bigger and more memorable.
“This is such a cool logo,” he was told.
Updjys did what he was promised and put the logo on the website, and it became known as the “Flower of Flower.”
“I didn’t even think of it until I was talking to the CEO,” Up