Medical News Now title Web design jacktown,loubaugh,jacksonville article Medical Newswire article MedicalNewsNow.com – The medical profession needs to step up and create a web design industry that will attract talent to our profession.
A new report from McKinsey & Co. and the American Institute of Certified Web Designers (AICD) identifies the five areas that have the greatest need for the web design sector: marketing, communications, content creation, content management, and digital strategy.
The report outlines five areas of potential growth for the industry, which includes the creation of a robust online presence, digital advertising, and more.
“Web design is a rapidly evolving profession that requires a robust and highly specialized workforce to support the growth of the medical field,” said Dr. David A. Johnson, Chief Operating Officer at McKinsey.
“As the profession moves towards the digital age, web design is an important element to provide the digital infrastructure needed to meet the demands of the 21st century medical workforce.
These findings are just a few examples of the industry’s potential.”
The report also points out that the medical profession has yet to identify a clear path forward in the design of the web.
The AICD said that while a web redesign is essential for creating a new patient experience, it is not the only way to create a website.
“There is a need for a new approach to web design, which is in keeping with the goals of the ACA and CMS, and which will enable physicians to achieve their primary mission of patient care,” said AICDs Dr. Joanna Smith.
The goal of a web-based patient experience is to improve the patient experience and improve communication, including in communication with physicians, patients, and other health care professionals.
The new AICDD report also suggests that the web needs to be designed in a way that is accessible and intuitive for all audiences, not just doctors and patients.
“The web needs a responsive design that is optimized for mobile devices, which are increasingly the main platforms for patient-centered medical care,” AICDC Chief Executive Officer Scott Bierut said.
“A great deal of effort has gone into designing web sites for mobile browsers and mobile devices.”
The AICSD also said that a web site is not a perfect solution to a problem that is out of reach for most businesses.
“Web design should be considered part of the design process of any website that has the potential to be used for the purpose of promoting or selling medical goods and services,” said Smith.
“It should not be a final decision to design a web page or its content, which should be a decision that patients make for themselves.”